RISING SEVEN | Identity

A brand (pun fully intended) near and dear to my heart, Rising Seven is a company built on blood, sweat, tears, and grace. Hoping to inspire as well as convey strength, it was imperative that this identity also convey trust and quality.

Core Brand Colors

With a minimal palette, we wanted to practice restraint in leveraging the primary colors as much as possible. As a young brand, this will help cement the Rising Seven identity in the minds of customers and future customers, alike.

The history of the cattle brand played a huge part in our design process, with us working with the owners to ensure their family brand was seamlessly incorporated into their new business venture.

Secondary Palette

Colors from the expanded brand palette continue to honor the hues of Montana that inspired the brand. Here lies the opportunity to bring in more contrasting colors to expound on the glory of the Big Sky.