PUREVIEW HEALTH CENTER | Advertising & Collateral Design

PureView Health Center is a Federally Qualified Healthcare Center with clinics located in Helena and Lincoln, Montana. PureView Health Center is committed to improving the healthcare and wellness of the communities they serve while providing care that focuses on the whole person.

This sleek, minimal look doesn’t waste any time, it utilizes a straight-to-the-point mentality. It is that much loathed phrase in the design community: It pops. (Ugh.) The colors and statement headlines catch the eye while boosting their message of ‘We’re here, we’re easy, come see us’. While working on materials for this brand, I focused on eye catching headlines and copy that would snare a reader.

Copywriting & Text Handling

Creative for this client was always fun, as they encouraged out of the box thinking and never shy away from a humorous take on the serious matter of health care. While relying on font choices, we landed on a bold sans serif that is legible from a distance and makes an impact when up close and personal.

While handling their various print materials with concise messaging and bold heading, hierarchy was always a priority. I enjoyed working in a text dominant style (so much kerning) while learning to respect white space and have more fun with design.

The commercial campaign started off as a gaff: What if fairytale creatures needed to visit the doctor? Well, ask and ye shall receive. PureView loved the idea of having fun with the idea of ‘scary doctors visits’ and this series was born, ft. Santa Claus, Dracula, A Little Mermaid, and our friendly neighborhood Gingerbread Man.