PACIFICA | Website Wireframes, Email Blasts, & Packaging Design

Pacifica is a well known beauty company that creates an extensive line of all-natural beauty products; using paraben and cruelty free, vegan ingredients. Seen in stores across America, these products are easily recognizable and known for their quality and care. The theme of this company has always been boho-surfer chic, focusing on vibrant colors and symbols. Channeling femininity and earth elements within the design was crucial. The use of bold photography and loud colors created a unique aesthetic that catches the eye and keeps it focused.

I was lucky enough to gain very helpful ‘big company’ insight while working on these projects. While building the wireframes, I communicated actively with the programmer and provided feedback on layout and design elements. I worked on creating an inviting and intuitive site while highlighting their new products, front and center. I worked on the landing pages as well as the product purchase pages, creating a signature layout that featured their bold photography and color. I also built the social media and email blast materials, creating the ads in a fast paced timeline.

Packaging Design

The packaging design followed the classic Pacifica look with use of big, bright colors and clear, legible text. I worked within a selected color palette to create a cohesive line while having a variety of product schemes. This was to ensure that all of these new products would sit together well on a shelf. I worked on the designs of the front patterns, back instruction and ingredient labels, and created the template for the printers.